Our Philosophy
CASER LONDON is defined by minimalist design, sustainable craftsmanship, and a deep connection to the essence of London—where timeless style meets modern innovation.
How We Started
Founder Jun Wang, passionate about design and eager for greater ownership in his career, envisioned creating something both meaningful and rewarding. Driven by a relentless pursuit of growth and new challenges, Jun stepped beyond his comfort zone to launch CASER LONDON, choosing the dynamic path of entrepreneurship over a stable routine.
The logo was inspired from Jun’s good friend, Young, a successful jewellery designer in NYC (Meulien). Originally created for Jun’s blog about life in London, the logo became the perfect foundation for the brand, with Jun shaping it into what we have today.
Minimalist Design
Our minimalist design reflects Jun’s life in the UK, blending British elegance with London’s dynamic pace. As part of our main logo, our iconic collection incorporates elements inspired by this distinctive design. Each piece carries a fragment of the larger logo, symbolising the values and aesthetics at the heart of our brand.
In a fast-paced world, people naturally gravitate toward sleek, minimalist designs that seamlessly integrate into city life. Our products are crafted to complement the speed and flexibility of the digital era, balancing form and function for those thriving in dynamic urban environments.
Jun wants to share this design with customers worldwide who appreciate British culture. As life evolves, so will our designs, continuing to tell Jun’s unique story.
Maximum Impact
With a commitment to quality, we carefully select manufacturers from multiple facilities to ensure all raw materials are responsibly recycled and meet our high standards.
Our mission is to advance the business sustainably by creating essentials that support the digital age while minimising our environmental footprint.
As we grow, we are dedicated to giving back to society and supporting environmental initiatives, reinforcing our commitment to a more sustainable future.