Why the Apple Logo Looks Different on Your iPhone 17 Pro Case

Every September, Apple makes headlines with the release of a new iPhone—and often, it’s the big features that get all the attention. But this year, a subtle shift in design has quietly created an unexpected ripple effect for phone case makers around the world.

Yes, the Apple logo has moved. And it’s affecting more than just the back of your phone.

At CASER LONDON, we pay close attention to every millimetre of design detail. Our clear cases are crafted not only for protection and function, but also to complement the sleek aesthetics of the iPhone. That’s why we wanted to share how this subtle logo repositioning on the iPhone 17 Pro models is influencing our case design—and how we’re adapting to it.

The Change: Apple Logo Shifts Downwards on iPhone 17

Apple has repositioned the iconic logo on the iPhone 17 Pro and iPhone 17 Pro Max—ever so slightly lower than on previous models. On the surface, it might seem like a minor adjustment. But for case designers, especially those of us designing MagSafe-compatible clear cases, that small shift makes a big difference.

Why? Because the Apple logo is traditionally centred with the MagSafe ring. Many clear cases (including ours) are designed to showcase the logo through the transparent backing. The logo’s new placement now overlaps with the bottom of the MagSafe ring—visually intersecting where it previously sat neatly within the circle.

Why It Matters to Us—and to You

At CASER LONDON, we obsess over detail so you don’t have to. When you buy one of our clear cases, you expect everything to look balanced and intentional: the alignment of the MagSafe ring, the visibility of the Apple logo, and the overall silhouette of your phone. With the logo’s new lower placement, we faced a design decision:

• Should we reposition our MagSafe ring to align with the new logo?
• Or preserve optimal charging alignment, even if it visually overlaps?

After extensive testing, we chose to prioritise performance without compromising on design. We kept the MagSafe ring in its optimal position for charging accuracy and strength—but made a subtle adjustment by removing a small section of magnetic material where the ring overlaps the Apple logo. This ensures that the logo remains visible through our transparent case, while still maintaining full MagSafe functionality thanks to the high-grade magnets we use.

In other words, your iPhone 17 Pro case from CASER LONDON may show the Apple logo sitting just beneath the MagSafe ring—but it remains clearly visible and fully functional by design.

How We Adapted Our iPhone 17 Pro Case Design

We’ve made subtle but important design changes to our clear MagSafe cases for the iPhone 17 Pro and Pro Max to ensure both functionality and aesthetics are preserved.

• We did not move the MagSafe ring. Accuracy matters, and the ring remains perfectly aligned with Apple’s updated internal MagSafe placement to maintain strong, reliable charging performance.
• We removed a tiny section of magnetic material from the lower part of the ring—precisely where it intersects with the new Apple logo position. Since our case is transparent, this thoughtful adjustment allows the Apple logo to remain visible and unobstructed, without interfering with MagSafe strength.
• Thanks to the high-grade magnets we use, this modification doesn’t affect functionality. Your case still delivers a secure magnetic connection for chargers, wallets, and accessories—just with a cleaner visual design.
• We also maintained our signature extra-thick protection, preserving both minimal style and durability for everyday use.

Every detail is deliberate. This is how we balance engineering precision with visual clarity—so your iPhone 17 Pro not only works beautifully, but looks it too.

The Bigger Picture: Design is Always Evolving

Apple has always pushed design boundaries. As they continue to refine dimensions, internal layouts, and aesthetic positioning, it’s up to us to keep pace—not just technically, but thoughtfully. Every change, no matter how small, presents a challenge and an opportunity.

For CASER LONDON, this latest shift was a moment to reaffirm our design philosophy:

Balance British elegance with modern functionality—always with purpose.

Whether you’re buying your first case or upgrading with the new iPhone 17, we want you to know: every detail is intentional. Every curve, corner, and circle has been reviewed and refined for this generation of devices.

What This Means for You

If you are planning to upgrade to the iPhone 17 Pro or Pro Max and you may notice that the Apple logo appears lower—or partially overlaps with the MagSafe ring on your clear case—know that it’s by design. It’s not a flaw. It’s not a misalignment.

It’s a reflection of how fast technology evolves—and how our cases evolve with it.

We’ll continue testing every new iPhone design the moment it launches, working directly with manufacturers, reviewing CAD data, and adjusting prototypes to ensure we deliver nothing but the best.

Looking Ahead

We expect more design changes in future iPhone models—whether that’s a repositioned camera array, a thinner bezel, or something entirely new. And at CASER London, we’re ready.

Our upcoming releases will continue to support MagSafe with top-tier magnetic performance, while offering new design flourishes that respond to the latest Apple aesthetics—without compromising on sustainability or protection.

A tiny shift in the Apple logo might not make front-page news. But for those of us who care deeply about design, functionality, and the end-user experience—it matters.

Thanks for trusting us to care about the little things.

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