The Story Behind CASER LONDON’s Colour Palette: A Blend of Elegance and Modernity
At CASER LONDON, every design choice is intentional, and that extends to the colour palette we’ve chosen to represent our brand. From the moment you see our products, we want you to feel the balance of classic British elegance and the fast-paced, contemporary lifestyle that defines London. This is why we’ve carefully selected royal blue, red, and black as our signature colours—each playing a unique role in telling our brand story.
Royal Blue: A Nod to British Heritage
Royal blue has long been associated with British culture and history, symbolising strength, trust, and sophistication. At CASER LONDON, we chose royal blue to reflect the rich heritage of the UK, while also giving a modern twist to a classic colour. Whether you're navigating the bustling streets of London or making a statement at work, the royal blue accents in our designs bring an air of timeless refinement to your everyday essentials.
Red: A Bold, Vibrant Accent
Red is the colour of energy and passion, and in our case, it represents the dynamic, fast-paced lifestyle of Londoners. Just like the famous red buses and telephone booths that colour the city’s streets, we use red as a bold accent to make our designs stand out. It’s a nod to the vibrancy of London’s culture, the constant movement of the city, and the bold choices that define modern life. Red brings an element of excitement to our minimalist design, reminding you that even in simplicity, there can be boldness.
Black: The Essence of Minimalism and Versatility
Black has always been a staple in minimalist design for its versatility and timelessness, which is exactly what we strive for in our products. Black in our collection represents both the sleek, modern aesthetic of London’s architecture and the practical, no-fuss functionality that our products offer. It’s simple yet elegant, and it complements the dynamic shades of royal blue and red perfectly.
Why These Colours Matter
In choosing royal blue, red, and black, we wanted to create a colour palette that is both symbolic and functional—one that speaks to our core values of elegance, sustainability, and modernity. Whether you’re picking up your phone case in royal blue, red, or black, you’re not just choosing a colour; you’re embracing the spirit of London, a city that effortlessly blends the old with the new.
At CASER LONDON, we believe that even the smallest design choices can make a big impact, and our colour scheme is no exception. It’s a reflection of our mission to craft products that are as stylish as they are functional, and that allow you to express your own sense of style with confidence.