CASER LONDON’s Iconic Case Design Philosophy

In an era where smartphones are integral to daily life, over 6.1 billion smartphone users worldwide (Statista), making protective accessories a booming industry. The global phone case market alone is projected to reach a $35 billion industry (Grand View Research), fueled by consumer demand for both style and protection. CASER LONDON is at the forefront of this trend, crafting high-quality, sustainable cases that blend aesthetic appeal with durability—none more so than our Iconic MagSafe Case.

So, what exactly is MagSafe?

Originally introduced by Apple, MagSafe is a magnetic technology built into the back of iPhones (starting from iPhone 12), enabling seamless attachment of accessories like chargers, wallets, and stands. The system uses a ring of strong magnets to ensure perfect alignment with MagSafe-compatible accessories, offering faster wireless charging (up to 15W) and a more secure connection than standard wireless chargers. At CASER LONDON, we’ve integrated powerful N52 magnets into our cases to enhance MagSafe performance, ensuring a strong hold and reliable compatibility with all MagSafe accessories.

From the city’s skyline to the rich heritage of British craftsmanship, every detail in our phone cases tells a story. And like many great stories, ours began with something personal—a logo originally designed for a blog.

A Logo with Meaning

Before launching CASER LONDON, I maintained a blog about my life as a Chinese person living in London. It was my space to document experiences, cultural observations, and inspirations drawn from the city. My good friend Young, a talented jewellery designer based in New York, created the original logo as a representation of this journey.

When I ventured into business, I realised the logo’s potential beyond the blog—it was a perfect representation of CASER LONDON’s design philosophy. The circular composition, featuring British cultural icons like the Big Ben, London Eye, red double-decker bus, and traditional phone booth, symbolises a deep connection to the city that has influenced my creativity. Integrating it into our phone case designs was a natural decision, ensuring that every CASER LONDON product carries this unique identity.

The Influence of London’s Skyline and British Culture

London is a city of contrasts. It seamlessly blends historic architecture with cutting-edge modern design, a characteristic that has heavily influenced our products. Our Iconic MagSafe Case is inspired by this very balance—clean lines and modern materials, combined with subtle nods to timeless British elegance.

The London skyline, known for its mix of classical and contemporary structures, plays a key role in our design inspiration. From the historic Big Ben and St. Paul’s Cathedral to modern marvels like The Shard, our brand embraces this unique fusion of old and new. Similarly, our transparent and silicone cases reflect this dynamic—a minimalist, modern feel while still incorporating British cultural heritage.

British Design and Craftsmanship

The UK has long been known for exceptional craftsmanship and design innovation. From the industrial revolution to the modern design movement, British creators have always set trends rather than followed them. CASER LONDON continues this tradition by ensuring that every phone case we produce adheres to high-quality standards, durability, and precision engineering.

Our MagSafe Case, featuring a reinforced magnetic ring, is crafted for everyday use while maintaining an elegant, minimalist aesthetic. Whether you choose the royal blue or red MagSafe ring, the colours themselves represent Britain’s identity—bold, confident, and timeless.

For a deeper insight into the rich history of British design and craftsmanship, you might find this article from the Victoria and Albert Museum enlightening about Arts and Crafts

Where Design Meets Function

A phone case should be more than just a protective cover; it should be a statement piece that seamlessly integrates into your lifestyle. The Iconic MagSafe Case is designed to be:

• Durable yet lightweight – Providing optimal protection without unnecessary bulk.
• Anti-yellowing material – Unlike many transparent cases that turn yellow over time, we use carefully selected materials to minimise discolouration while maintaining clarity and durability.
• High transparency with a PC back – Most cases in the market use Thermoplastic Polyurethane (TPU) all over, making them prone to losing transparency. Our case features a polycarbonate (PC) back to ensure the highest clarity and long-lasting transparency.
• Flexible TPU edges – The edges of the case are made of TPU, ensuring a secure grip while making it easy to change cases when needed.
• MagSafe charging ready – Featuring high-quality magnets for a strong and secure connection to your MagSafe charger and accessories.
• Refined design with a better aesthetic – To enhance the visibility of our signature CASER LONDON icon, we have removed the lower magnetic stripe while keeping the main MagSafe ring intact. This ensures full MagSafe functionality while making the design more aesthetically refined.

Sustainable Materials, Thoughtful Production

At CASER LONDON, we don’t just focus on aesthetics; sustainability is at the heart of our brand. Our phone cases are made using carefully selected recycled materials, ensuring that we reduce waste while maintaining premium quality.

We’ve visited multiple manufacturers, meticulously evaluating production processes to ensure that materials are responsibly sourced and that the factories uphold ethical standards. Our commitment to sustainability doesn’t stop with the cases—we also use plant-based packaging to further minimise environmental impact.

Read more about sustainable materials in tech accessories: The Future of Sustainable Tech Accessories

A Personal Journey, A Timeless Design

What started as a blog and a personal logo has now evolved into a brand that embodies British culture, sustainability, and modern design. The Iconic MagSafe Case represents this journey—a fusion of creativity, innovation, and deep-rooted inspiration from London.

By choosing CASER LONDON, you’re not just picking a phone case—you’re choosing a piece of design that reflects a love for craftsmanship, sustainability, and British culture.

Explore our collection and experience the story behind our designs: CASER LONDON Official Website